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How Technology Can Help You Grow Your Small Business

Blogs and insights

In today’s rapidly evolving digital age, technology is at the forefront of driving innovation and growth across various industries. For small businesses, embracing new technologies can be a game-changer, offering opportunities to enhance efficiency, reach a broader customer base, and stay competitive.

However, the journey towards technological adoption is not without its hurdles. In this blog post, we will delve into the areas where your business can benefit from modern technology, as well as the challenges that small businesses often face when embracing them.


How Technology Can Help Your Business Grow


Instant messaging platforms have made communication effortless both within businesses and to clients. This has been further normalised with the rise of remote working thanks to the Coronavirus pandemic. Some of the biggest players in this area include Outlook, Gmail, Slack, and Teams.

And as the world becomes ever more connected, new innovations in virtual reality and video conferencing allow businesses to communicate as effectively as face-to-face conversations despite the vast physical distances that may separate them.

These technologies particularly help relationships between small businesses and their clients to grow where travel budgets might have once restricted them.


Cyber attacks can cripple your services and steal critical information, resulting in downtime and lost revenue. The right technology provider will offer affordable and manageable solutions to improve your security. For example, using automatically updating antivirus software is a good way to ensure you’re protected against the latest threats.


Small businesses may not be able to invest in a project manager, but thanks to recent innovations there are a plethora of applications that can fill this gap for you. Many of these are highly functional free of charge, and any subscription is nominal in comparison to the yearly salary of another staff member. What’s more, most of these will have both desktop and mobile versions so that you can sync your data across all your devices. This allows you to keep track of your business’ projects and stay productive, no matter where you are.

Additionally, cloud technology helps your workforce to collaborate and manage data from anywhere and at any time. Today’s workers want flexibility and convenience. Through technology, you can improve employee satisfaction and enable everyone to reach company-wide objectives.


Artificial Intelligence (AI)

In 2023, we can’t discuss technologies to aid your business without mentioning AI. AI has the potential to significantly benefit small businesses across all areas of your business by enhancing efficiency, improving customer experiences, and driving growth. Here are just some of the most effective ways AI can help your small business:

  • Data Analysis and Insights: AI can analyse large volumes of data quickly and provide valuable insights that can inform your business decisions. It can help you understand customer behaviour, market trends, and operational inefficiencies, enabling you to make more informed choices.
  • Personalised Customer Experiences: AI-powered tools can analyse customer preferences and behaviours to create personalised experiences. This can lead to higher customer satisfaction, increased loyalty, and improved sales.
  • Process Automation: AI can automate repetitive and time-consuming tasks, such as data entry, appointment scheduling, and order processing. This not only saves time but also reduces the likelihood of errors.
  • Predictive Analytics: AI algorithms can predict future trends, demand patterns, and potential risks. This enables you to make proactive decisions and adjust your strategies accordingly.



Challenges of Adopting New Technologies

Embracing new technologies offers small businesses the potential to transform their operations, enhance customer experiences, and achieve sustainable growth. While challenges are inevitable, with careful planning, strategic investments, and a commitment to continuous learning, these hurdles can be overcome.

Budget Concerns

Adopting new technologies can incur costs in several ways; these include the costs of maintaining internal IT teams, adopting new solutions or upgrading outdated hardware. These potential costs can be overwhelming for your small business, especially as many lack the resources and impressive budgets of larger organisations.

To obviate this, small businesses can use alternative financing options such as subscription-based models.

Lack of Time and Resource

Small businesses often have limited in-house IT resources and may lack the necessary expertise to implement and manage new technologies effectively. This can result in delays, errors, and suboptimal utilisation of the technology’s capabilities.

A solution for this is to collaborate with external technology partners, consultants, or managed service providers such as ourselves, who can offer the required expertise and support tailored to the business’s needs.

Integration Challenges

Many small businesses operate with existing legacy systems that may not easily integrate with new technologies. This can lead to compatibility issues, data silos, and inefficiencies, hindering the seamless flow of information and processes.

Small businesses can mitigate this by prioritising technologies that offer compatibility with existing systems, or by investing in middleware solutions that facilitate smooth integration between new and old systems.


How We Can Help

848 helps small businesses access enterprise-class technology on a budget that suits them. We can help you to upgrade and implement modern workplace environments, assist with end user adoption of Microsoft 365 tools and apps, and provide ongoing affordable end user support.

Get in touch with the 848 team today.