Our client is a leading supplier of Automotive Tools in the UK.
What was the project?
Our client had identified their current CRM system was reaching the end of its serviceable life and may become a hinderance and obstacle to their planned period of growth due to the limited scope to enhance the system’s functionality or scale to meet increasing demands.
848 engaged with the customer to help determine the functional needs of the business and users in the pursuit of determining a suitable replacement CRM system to help with the company’s plans to expand and increase their market share.
848’s recommendation was to carry-out a Discovery of the current sales operations to help diagnose the issues with the current CRM system, analysis functional requirements and design a proposed solution to meet business needs, using suitable technology.
The outcome of the Discovery was to provide our client with a clear and detailed understanding of the current sales processes and a functional requirement report, aligned to the recommended solution for replacing their current CRM system with a scalable, flexible, functional and technologically-aligned business application designed to facilitate the current and future needs of the company.