Do you remember Social Listening? Well… don’t.
This is because the original social media monitoring solution from Microsoft has gone through a developmental metamorphosis and emerged an altogether more powerful social media and sentiment tracking tool. Introducing, Microsoft Social Engagement.
Social Engagement may seem an arbitrary name change at face value – but it is much more than that. You and your colleagues can connect with your customers and partners on social media to gain insights about your brand, products and services. New tools at your disposal provide a true understanding of your digital marketing exploits, and the oh-so-important sentiment that tells you, quite literally, whether or not people actually care about what you’re flaunting.
Microsoft social engagement can make you money.
here are just a few ways how:
Microsoft social engagement can make you money by: Campaign Tracking
If your marketing efforts are working you would surely hope to see an upturn in social activity around the topic of your campaign, right? A well targeted search topic configured in Microsoft Social Listening capitalizes on the power of the social analysis engine to gauge the temperature of your campaign. How can this add value you ask?
Firstly you can tweak, enhance or simply close down your campaign in direct response to the social traffic being generated. Meaning that if your campaign generates negative comments you can respond quickly, target smartly and zero in on key areas that need addressing. Ultimately, this reduces expenditure on campaigns that are not working because you’ll have unbiased transparency about what’s gone awry.
On a positive angle, campaign tracking enables you to drill down to your posts to see who is interested in your campaign, track feedback by location and have alerts generated in real time to notify you. All this can bring leads and interest to your attention quickly, effectively, reducing expense.
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Microsoft social engagement can make you money with: Product Research
Float an idea, ask a question, or try any other way to start conversations about a new product idea with ease, and watch the activity grow. Tracking the sentiment of your product ideas and seeing a concept flourish has to be one of the most satisfying processes for a businessperson. Contributing your ideas via Social Engagement allows you to make decisions on how to modify the idea, watch out for suggestions on enhancements and summarize proposed changes made by followers. No more email tennis is necessary – just throw you idea out their and watch it thrive like a budding rose. Or get shot down in flames. Either way you’ll have full transparency and know exactly what everyone is thinking!
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Microsoft social engagement can make you money through: Competitor Tracking
Microsoft Social Engagement can really help add some insight when it comes to gauging the strength of your competitors. Entering them into the system allows you to track where they are doing well and where you might need to invest, turning social media presence comparison a breeze. Who knows, you just may come across opportunities where a competitor has dropped the ball. Negative posts about a competitors products could be just the open door you need.
You needn’t restrict yourself to tracking the competitors you know either. Well crafted search topics will capture posts made by new companies entering your market place, automatically generating the competitor climate for you. This gives you the earliest possible awareness of competition, placing you a few steps ahead and providing a vital advantage in today’s ever-expanding market place.
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Microsoft social engagement can make you money using: After-sales engagement
Capturing negative posts about your products might not, at first sight, appear to help – however imagine the customers response if shortly after they Tweet their grievance you engage with them directly, listening to their needs and providing a plan of action or solution to address their needs. The next thing you will track is the upturn in sentiment as a result. Nicely played!
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Microsoft social engagement can make you money with: Lead Generation
We have all seen those posts asking “Where can I get…”, “How do I…”, “Can I…”, “What if I want to…” and many more. Every post, every question and every desire can be captured, filtered and analysed via Social Engagement. Finding the ones that are a real lead is just a matter of understanding the crafting of search topics and having the gusto to pursue the opportunity when it arises.
If you want to know more about how Microsoft social engagement can make you money – get in touch!
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