A single day with Microsoft, and my view of the market place has changed.

At The 848 Group we have recently been looking at the new vision that has been applied to Microsoft Dynamics Marketing (MDM). It really has begun to deliver real world benefit to marketers, providing clean lines of separation between marketing and sales departments, whilst retaining the seamless integration between the two.

Seamless integration? How? As you would expect, out of the box integration to Microsoft Dynamics CRM includes some clever functionality around lead scoring.

The real power for me was seen in the campaign execution area. The new canvas allows you to drag and drop campaign components on to build up a time line of related list, resources and events.

Link them together, move them around, create trigger points and scheduling. The speed at which a complex multi-channel campaign can be pulled together is astounding.

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A summary of MDM taken from the presentation we attended at Microsoft Reading.

Content approval is a breeze. Pushpins can be placed on images and, quite brilliantly, in video. Markup your assets to indicate changes required and then initiate the approval, which can be done automatically. Microsoft Dynamics Marketing gets an A* from us.