We’ve spoken before about the uproar a Twitter update can cause, from the change to a heart icon when favouriting a Tweet to the possibility of a new 10,000 character limit, but recent announcements have truly rocked the boat with users. In recognition of Facebook’s growth after implementing an algorithmic newsfeed, as opposed to a chronological one, the latest Twitter update is following suit with a similar approach to displaying content. Though the timeline will still be more or less chronological this update is designed to ensure users don’t miss Tweets that data suggests is relevant to them, whether these are cute animal photos or links to the latest tech news.

[av_image src=’http://www.848.co/wp-content/uploads/2016/02/Twitter_logo_blue-300×244.png’ attachment=’45907′ attachment_size=’medium’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’fade-in’][/av_image]

[av_heading heading=’What does this mean?’ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#3fa0cf’][/av_heading]

Essentially the new algorithm is an extension of the “While You Were Away…” feature which rounds up interesting Tweets that you may have missed during an absence from the network. The algorithm is designed to make relevant Tweets for individual users migrate to the top of their newsfeed where they are visible and hard to miss – no more having to scroll through Tweets solely comprised of emojis to find exciting content that makes you click ‘Retweet’! 

[av_hr class=’invisible’ height=’5′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’1px’ custom_margin_bottom=’1px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]

[av_heading heading=’Will this effect my business?’ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#3fa0cf’][/av_heading]

There is currently a great deal of uncertainty about when these changes will come into place and, although individuals can opt out of viewing their timeline this way, they won’t be able to control how they appear in others. Though this is frustrating and may sound daunting initially, we’re confident that the new algorithm will have very little effect over companies with existing social media plans. 

[av_hr class=’invisible’ height=’5′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’1px’ custom_margin_bottom=’1px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]

[av_heading heading=’How do I beat the algorithm?’ tag=’h3′ style=” size=” subheading_active=” subheading_size=’15’ padding=’10’ color=’custom-color-heading’ custom_font=’#3fa0cf’][/av_heading]

The bad news is that there is currently very little information available about this update. The good news, however, is that we can expect that ‘beating’ this new algorithm will be no more difficult than what you are currently doing to enhance visibility and engagement. If, as rumour would have it, the Twitter update mirrors the way Facebook shares items then positive language, key words and added media such as links and images will help your Tweets reach more people. A regularly active timeline will most likely also work in your favour so be sure to schedule Tweets where possible and engage directly with other users.

[av_hr class=’invisible’ height=’5′ shadow=’no-shadow’ position=’center’ custom_border=’av-border-thin’ custom_width=’50px’ custom_border_color=” custom_margin_top=’1px’ custom_margin_bottom=’1px’ icon_select=’yes’ custom_icon_color=” icon=’ue808′ font=’entypo-fontello’]

Though the dramatic reaction prompted #RIPTwitter to trend on Twitter itself, directors have assured users that their wish isn’t to take away from the immediacy of the format and any changes are being made as an effort to make Twitter a bigger and more progressive website. We will be able to provide further updates if the changes prove to have dramatic effect but, for now, keep focusing on creating quality content and a timeline to be proud of.

Share This